WatchH
Clients:
WATCHH (Dubai, UAE)
Website:
Developed by:
NexusLabs
Platform:
Shopify (e-commerce)
Overview
WATCHH is a Dubai-based authorised retailer of premium men’s watches and straps, carrying Swiss and independent microbrands such as Squale, ZRC Genève, Marathon, RZE, Direnzo, Pitzmann, Auguste Reymond, and Nostas. NexusLabs partnered with WATCHH to design and build a full e-commerce platform on Shopify, giving the brand a polished, conversion-ready storefront to sell authentic timepieces and straps across the UAE and internationally.
Scope of Work
WATCHH is a Dubai-based authorised retailer of premium men’s watches and straps, carrying Swiss and independent microbrands such as Squale, ZRC Genève, Marathon, RZE, Direnzo, Pitzmann, Auguste Reymond, and Nostas. NexusLabs partnered with WATCHH to design and build a full e-commerce platform on Shopify, giving the brand a polished, conversion-ready storefront to sell authentic timepieces and straps across the UAE and internationally.
Total New Development
The store was built entirely from the ground up on Shopify, with no prior platform to migrate — covering catalogue structure, collections, product pages, and checkout flow from day one.
Market Research
NexusLabs conducted market research into the UAE watch retail landscape and target buyer segments, shaping how the catalogue, brand pages, and collections (Pilot, Field, Divers/Sport, Dress/Formal, Chronograph, GMT) were structured to match how customers actually shop for watches.
UI/UX Design
The interface was designed to reflect a premium retail experience — clean product photography display, intuitive brand and style-based navigation, and a streamlined path from browsing to checkout, including quick-shop functionality across collections.
On-Page SEO
The site was developed with on-page SEO built into its foundation, including structured product and collection metadata, descriptive titles, and search-friendly content architecture — supporting organic visibility for both branded and generic watch-category searches.
Close Client Collaboration
NexusLabs worked closely with the WATCHH team throughout the project to ensure the storefront accurately reflected their brand positioning as an authorised, trusted retailer and captured their full multi-brand product range.
Key Site Features
- Full Shopify e-commerce build with brand collections (Squale, ZRC Genève, Marathon, RZE, Direnzo, Pitzmann, Auguste Reymond, Nostas) and style-based collections (Pilot, Field, Divers/Sport, Dress/Formal, Chronograph, GMT)
- Dedicated straps & bracelets collection alongside the main timepiece catalogue
- Flexible payments via Tabby (interest-free instalments) and standard card checkout
- Trust and authenticity signals throughout — authorised dealer badges, warranty guarantees, and free UAE shipping messaging
- Editorial "Expert Opinions" section aggregating third-party watch press coverage of carried brands
- Newsletter capture and first-order discount flow to support customer acquisition
Outcome
The result is a fully functional, brand-consistent e-commerce storefront that positions WATCHH as a trusted authorised retailer in the UAE watch market — built to support both online sales conversion and long-term brand credibility.